Starbucks China Does Moon Cakes Right!

Written by APCA Staff


In China, Taiwan and even Vietnam, it is fair to say that no Mid-Autumn Festival would be considered complete without some scrumptiously delicious Chinese Moon Cakes.

And much to our surprise, or at least James's surprise, the Chinese Moon Cakes and assorted gift packs found at Starbuck's in China is just, well, heavenly.

In other words, Starbucks China does Chinese Moon Cakes right.

We received these Starbucks Moon Cakes from a client in China and as you can see from the photos below, it's clear that they are amazingly packaged, produced and let us tell you, that they taste delicious.

The gift pack comes with a  very nice outer bag,  a well-constructed sturdy box (you can feel the heft) which features a metal, magnetic Starbucks logo clasp to close the box.

The box contains four different types of Moon cakes, each is individually wrapped along with an insert card explaining each one.

There is also a certificate of manufacture/authenticity.

As you may know, if you've read our blog or newsletters for any length of time, but in China this is a very important aspect of not only ensuring and enforcing product quality but perhaps more importantly of assuring and assuaging consumer fears.

We've posted similar things about this from Hong Kong where some supermarkets will tout  "Product Authenticity Guaranteed" (i.e,. "We don't sell fakes! Only the real thing!") versus what may be seen in Japan or parts of the West were the signage boasts "Low Prices" or "We're The Low Price Leader".

To be clear, this is not any criticism of China or even Hong Kong, Hong Kong is employing a smart consumer marketing and protection strategy and within China, China is going through many growing pains and strains.

And as Asia-Pacific Coaches and Consultants, we should rejoice, because it is exactly these growing pains and strains that continue to give us wonder opportunities to help others in need while providing for our family and friends.

Happy & Successful Coaching!

The Starbuck's China Moon Cake gift pack comes packaged with a  very nice outer bag. 

The Moon Cakes are expertly yet delicately housed in a well-constructed sturdy box (you can feel the heft) which features a metal, magnetic Starbucks logo clasp to close the box.

The box contains four different types of Moon cakes, each is individually wrapped along with an insert card explaining each one.

There is also a certificate of manufacture/authenticity.

Here's a closer look at these four lovely, tasty beauts. 

The insert card on the left explains each delicious Moon Cake. The certificate of manufacture/authenticity is on the right.

This certificate is a very important aspect of not only ensuring &enforcing product quality but perhaps more importantly of assuring and assuaging consumer fears.

Close-up of the insert card describing the delectable selection of Moon Cakes in the gift box.

Close-up of the certificate of manufacture/authenticity.