As we enter the month of October, have we've got a lot in store for you!

First, for this month's newsletter, you'll notice that we've given it a complete redesign to both make it easier to  find information and so it's a bit easier on the eyes.

Second, you may have noticed our new tagline "The #1 Gateway for Asia-Pacific Coaching Opportunities & Knowledge".  This new tagline more accurately captures and communicates one of our core differentiators in that we are focused on bringing the best paying coaching and consulting opportunities to our members as well as specific and timely regional and local market knowledge that you just can't find anywhere else.

Third, we want to make it clear again that the APCA is completely agnostic about coaching styles. Some members may prefer one particular coaching certification or style over another while some others may feel the same way about a particular coaching accreditation. 

To us, it's all good because there is no single "best" way to coach. We all learn from each and other and actually recommend that our members learn as many different coaching styles and methodologies as possible for each one brings something to the table and allows,  you, the coach to bring something unique and of value to each and and every one of your clients.

Sincerely yours,

By Mike Rogers, MarketingJapan, Universal Vision Ltd., and Smart Research 
& James Santagata, Executive Director APCA, Principal Consultant, SiliconEdge

I met the boss of the biggest international television network in the world the other day. He is a Canadian. He travels all over the world and, because he is in the TV business, he told me that one of his favorite things to do in every country was to judge by TV commercials what things were important to that particular society. 

Japan's TV commercials? Insurance for this or that; home sales; automobiles; financial instruments and plans; candy, cosmetics, fast food... Companies like Zurich, Sekisui, Kanebo.... Japanese commercials that soft sell and are emotive commercials.

I think that's right. 

He also told me that he was "astounded" by just how many over the counter drug medication commercials there were on US TV all the time. US TV commercials? Drugs, Cholesterol, Machismo ("my ding-a-ling is bigger than yours" commercials); fast food; commercials to make your dick hard, make it soft, put you to sleep, keep you awake, lower blood pressure, lose weight; not to mention commercials galore for people with extreme anxiety and panic attacks.

Oh, and don't forget the side effects disclaimers! Cholesterol, etc.

We're pleased to announce that Bill Gluth, Business Vision Mentor (Interview 1) (Interview 2) is offering a free initial consultation to all APCA Members to help us blend our talent with our brand to stand out from the competition. 

Bill is also offering 10% off of any mentoring package when you tell him that you came from the APCA website.

More Details:
http://billgluth.com/services/

Runa Magnus (based in Iceland) is a Personal Branding & Transformational Expert, the CEO & founder of Connected-Women.com,  the co-founder of BRANDit the EU Awarded Personal Branding program, the creator of the Awarded Best Practice Leadership Program of the Year 2013 “Discover Your X-Factor” and the founding & Steering Committee member of ATL Europe, the Association of Transformational Leaders in Europe.

The questions that we posed to Runa during our time together:

1) Run, please introduce yourself to our audience. 

2) As a personal branding expert in Northern Europe and Continental Europe, when referring to personal branding, what is the important mind-set that you're embracing?

3) In Northern Europe and Continental Europe, when referring to personal branding, what tools do you recommend to your clients and why?

4) What social media would you recommend to your clients for their personal branding?

5) Are there any personal branding trends that you have noticed? 

What does it take to build a strong personal brand?
Why is this so crucial in today's crowded marketplaces?
What social media tools are recommended?
How long does it take?

Today, Anna Rydne, a Communications and Personal Branding Expert shares her first-hand experiences, successes and insights with you.